What is Search Engine Optimisation?

Call up any search engine optimisation company and ask them how seo works and they’ll tell you something like, “well, it’s all about your content” or “it’s about the number of quality links you have.” Or maybe they’ll say, “you’ve got to make sure your title tags are all squared away and your keyword density is right.” All of these ideas either are or have been relevant at some point in time – but we’re swimming in the shallow end of the pool here. Actually, we’re swimming with sharks!

Typical, run of the mill search engine optimisation packages will include 20 keywords, some on-page SEO and link building. There is so much more to it, and the rules of the game are ever changing, so you’ve got to stay on top of SEO.

Search engine optimisation, or SEO for short, is the act of or process of “improving the visibility of a website or a webpage in a search engine’s ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results.” That’s according to Wikipedia, at least. In a nutshell, it’s the work that is required to get your site into the top rankings on Google or other search engines for your website’s (your business’) most important keywords. Keywords are what web browsing individuals type into the search bar (like Google’s) in order to find results in the SERPs (search engine results pages). So, if you’re a plumber in Brisbane, the keyword ‘Brisbane Plumber’ is very important to your business and you should be ranking at the top of page one in the SERP for that keyword. Do that and every time someone with a need for a plumber in Brisbane Googles ‘Brisbane Plumber,’ chances are you’re going to get the call and gain a new customer. Why else would you even have a website, right?

Google is not the Internet – though they’d like you to believe that – and there are scores of other ‘venues’ online where people go to find the information they need. All of these ‘venues’ like YouTube or Bing or Quora or Google have algorithms they use in order to present their users with the best results for a given search. If you type in ‘Plumber Brisbane,’ you’re likely not interested in articles or information about plumbing schools in Brisbane – but a low quality search engine might provide you with this second-rate or unwanted information. Google is the big boss when it comes to providing relevant results, so if you rank well in Google, you’re likely on the right track in some of the other venues. Then, if you have a lot of great content on various other venues like YouTube, Facebook and LinkedIn, you’re helping your chances of ranking well in Google by having a larger web presence.

To wrap it up, unless you perform search engine optimisation, your website is just a digital brochure which no one will ever see unless they get ahold of your business card and decide to check out the site – it’s pretty much a liability for your business. However, by applying up-to-date, search engine optimisation practices to your site, you turn it into a lead generating asset for your business. Your site becomes a powerful machine, not a limp, lame little brochure.

You’ve likely got all sorts of questions–such as ‘what is search engine optimisation’–so if you need to learn more about this and other internet marketing topics, let’s set up a time to chat

Feel free to Contact The SEO Company to learn more about SEO and how it will improve your business.

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