Whether you're the local bagel shop in town or the largest company in the community, people are now looking for your business with their smart phones, iPads and laptops more than ever before. The days of opening up the yellow pages to find a local business have faded away to the 'now economy,' whereby people want to find local businesses to address their need right away, from wherever they might be.
Being able to find a local store on your smart phone is getting much more straightforward as websites can be more easily re-purposed for smart phones and iPads.
Things like Google Places and local reviews are helping small businesses compete with the big box stores that have larger advertising budgets and typically more recognizable branding. These and other local directories allow small businesses the opportunity to be seen and found by a much larger local market, which is undoubtedly good for business.
By geo-targeting keywords to their local business with a balance of the right amount of supporting content, social media marketing,mobile marketing and local search marketing, small businesses are seeing significant growth. They're attracting local people--paying customers--to their businesses like never before with targeted, local search optimisation.
To learn more about local search marketing and what it can do for your business, get in touch with the team of experts at The SEO Company today.
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