It’s becoming more and more apparent that local business SEO is a cost-effective and proven way for small businesses to get more of the local customers they need through their door. While there are many ways to do this with professional local search marketing, a local business listing, or several for that matter, is one of the best ways to get your business noticed by the people in your local area.
Almost 80% of individuals living in Australia conduct online searches for local goods and services before they set out to purchase them. Yes, this refers to people using the internet to purchase products and services from traditional brick and mortar stores, as opposed to online stores. Imagine being able to harness the power of a local business listing to drive local customers to your store!
Today, one of the best ways to let people know about your business and the services or products it offers is to get your company’s details into all of the available local directories. These are some of the reasons your business must take advantage of every local business listing in your area:
1. With the ever-popular Google Places listing, your business will also appear in ‘Google Maps’ when a local consumer searches a keyword that is relevant to your company. For example, if you have a dog grooming business and someone nearby searches for ‘dog groomer,’ your company will come up as one of the top listings and Google will provide that consumer with information about your company, along with directions to bring them straight to your door.
2. Optimising your site’s content and business directory write-ups about your company with location-specific keywords will boost your site in the search engine rankings; exposing your business to more and more people—potential customers.
3. The fact that your site attracts thousands of visitors each day will do little good for your brick and mortar store if these people live half way around the world. Optimise for local search by using local business directories and you will target the people who can and will come and buy from your store.
There are so many more benefits and advantages to using local SEO marketing and getting your business in every available local business directory. These types of local search strategies do, however, take time and skill. To learn more about how The SEO Company can implement an effective local marketing strategy for you, feel free to Contact Us today. Effective internet marketing is within reach.