Many companies establishing their business will take the easiest approach to generating site traffic; using Search Engine Marketing (SEM), an extremely effective tactic if you are willing to pay for each mouse click and visitor who comes to your site.
The only issue is that you have to keep paying for visits to your site; when you stop paying, the traffic stops too. Typically known as pay-per-click or Google AdWords, SEM also uses some very targeted keywords that are placed in ad groups across Google advertising platforms.
We still believe that paid search is a valuable, short-term way to test your keywords and to ensure that they are converting visitors to buyers, and that it also helps drive traffic in search results pages where the competition maybe too high and too long for organic search to reach a top 10 listing.
Another misunderstanding in the marketplace is that Google is the only paid search plan available. There are many other search engines, such as Bing, that have solid paid search offerings including media bus, Cost Per Action platforms, PPV and many more.
Feel free to contact us at The SEO Company to help you get started on your Search Engine Marketing journey.
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