How Can Content Writing Make Your Content Go Viral?
Content writing probably isn’t the first thing that comes to mind when someone mentions SEO, but SEO content writing can and will make a huge difference when it comes to your website’s search engine rankings. Many times, website owners implement other popular SEO tactics, overlooking quality, optimised content, and wonder why they still aren’t achieving the results they had in mind.
The content marketing strategy you need for a successful website includes website content that is optimised with targeted keywords. SEO copywriting is NOT the practice of filling your website’s pages up with senseless keywords. Search engines have been designed to weed out the black hat practices and will penalise your search engine rankings accordingly.
Tips for Writing Killer Content
Our professional SEO copywriters have optimised and written content for hundreds of websites, blogs and landing pages. From experience, we’ve found there are a few things that can push your website’s content above the competition’s.
Consolidate Search Terms
Many websites have hundreds, if not thousands, of different keywords that are relevant to the products and/or services they offer. With this being said, effective content writing will only target a list of the best possible keywords and phrases for that site. Targeting a large number of unrelated keywords will decrease the SEO value of the content and prevent the content from standing out in the search engines’ eyes.
Several Keywords with Low Competition Can be the Key to Driving More Traffic
If you haven’t figured it out already, millions of websites compete with each other for page rank. SEO strategies and tactics are only implemented because you want your website to come up first when a relevant keyword is searched. Your site, therefore, has a better chance of increasing its page rank if there are fewer websites competing for a particular keyword. Before developing a content marketing strategy for your site, The SEO Company will conduct deep keyword research to determine which keywords have a penetrable level of competition and significant relevance for your website.
Old Content Won’t Attract Visitors
Website content should be updated regularly in order to expose your site to search engines on a continual basis. Search engines have a tendency to boost a website’s page rank when they notice that the site is updating their content regularly. This is the most difficult thing to do for some website owners because it either equates to investing more time and energy or hiring someone to do the work. We always suggest that our clients hire a professional SEO copywriter to update their content; in the end, getting it right the first time around is the most cost-effective solution.
Professional Content Writing will Make a Difference in Your Site’s Ranking
If you don’t consider yourself to be a qualified SEO copywriter, or a writer in general, look into hiring a professional who will optimise your pre-existing content and add new content that visitors want to read and search engines love to reward. Quality content that draws site visitors’ attention is the only way your business will turn visitors into paying customers.
Learn more about how The SEO Company’s team of writers can take your website to a whole new level with this valuable form of internet marketing. Contact Us today.