Social is Vital to SEO and overall success online Google wants to see the proof that real people, love what you do.

Branded Social Media Infrastructure

In order to effectively market through social channels, a network of branded and non-branded social media accounts, connected through RSS feeds, should be created. This allows content to be syndicated across various accounts efficiently. Every time a post is made to the blog, snippets from that post are ‘pinged out’ across the network to profiles like ‘Twitter, Facebook and LinkedIn, automatically. Further, if a video is posted on YouTube, the other properties within the network have snippets and links posted to them as well.

Upon completion of a branded on-site blog, a network of branded social media accounts, with optimised elevator pitches and appropriate logos, images and videos, would be created and connected with RSS feeds and RSS aggregators. Other third party sites, as deemed appropriate, could also be added to the network of branded properties.

The branded social properties which would be created are:

Structure

How we create your Branded Social Media Infrastructure

Discovery and Research:

An exercise in uncovering all important details regarding the product and brand in order to create optimised elevator pitches for social media properties; collection of existing images, creative and video; formulation of content strategy for social media.

Branded Social Media Property Set-Up:

Creation and/or revision of creatives, appropriately sized for Twitter, Facebook, YouTube, Google + and LinkedIn. Creation and implementation of elevator pitches, bios and contact details for said properties. Optimisation of profile links.

RSS Feed Implementation:

Your On-site blog is built and set-up with appropriate RSS plugins; we set-up the appropriate RSS aggregation sites and implement an RSS feed system across all branded social media properties and the on-site blog. Then we test the system to ensure your followers and friends are receiving all the valuable social content we’ll be producing on your behalf.

Social Community Management:

Your admin assistant understands SMM best practices? Not Likely!

It’s very important to ‘mingle’ online while adding value affectively for individuals in your social network. Commenting on the weather, or other trivial ‘small talk’ doesn’t go very far in conveying your authority in the marketplace. It’s important that high quality content – blog articles – are being produced and become the basis for your social pinging.

We’ll ensure that this content is sharable, optimised and posted affectively in order to capture people’s attention and get them sharing your material and providing the social proof that people and Google need to see in order to reward you with traffic leads and sales!